Timberland 40 Years Tribute to Heritage and Craftsmanship in Malaysia

Timberland Malaysia 40 Years

Timberland 40 Years Tribute to Heritage and Craftsmanship in Malaysia

Timberland® pays tribute to the 40th Anniversary of its iconic Timberland® Yellow Boot with a weeklong celebration that honors the brand’s heritage of quality craftsmanship. From the Yellow Boot’s inception 40 years ago in a humble workshop in New Hampshire, USA to its modern interpretation today, consumers can experience how the art of craftsmanship has been nurtured by Timberland® for the past forty years and how it is being interpreted by the millennial generation today.

“Timberland pays homage to the Yellow Boot that has been the inspiration for countless collection over the past 40 year. In fact, the Timberland Yellow Boot became such an icon that our company changed its name to The Timberland Company as recognition of the Yellow Boot’s impact back then,” said Daisy Tan, General Manager for Timberland, Singapore and Malaysia. “Through our BEST THEN, BETTER NOW campaign, we celebrate a very special milestone for Timberland® while sharing our inspiration towards craftsmanship and product innovations that are relevant to today’s generation.”

Timberland Malaysia Yellow Boot

Classic Yellow Timberland Boot with custom design

Creators at the Workshop

During this weeklong celebration, Timberland has built a Workshop — a living, breathing intersection of style, quality craftsmanship and millennial culture. In collaboration with local artisans – coined Creators at the Workshop – consumers can marvel and discover craft-making while witnessing Timberland’s values in action through the featured Earthkeepers™ Heritage Collection of eco-conscious footwear and apparel.

The Workshop, crafted in collaboration with local artisans KONTAK!, showcases Timberland’s shared values of sustainability and eco-friendliness by using recyclable and reusable materials for the staging and display areas. “A third of the materials used through our event are eco-friendly reusable materials. I’m very pleased that Timberland have this opportunity to collaborate with KONTAK!, to assist in constructing such a beautiful and unique event installation while remaining sustainable and eco-friendly,” said Tan.

“With Timberland’s core values of style, performance and sustainability, we knew we had to create an impressive runway stage. So, we came up with the idea of reusing wooden pallets to build the runway stage and display showcases. The result is a very usable installation that projects heritage with a sense of rustic ambiance,” said Shaffiq

Timberland Fashion Show in Malaysia

Timberland 40 Years Tribute to Heritage and Craftsmanship in Malaysia – Fashion Show featuring the Winter Collection

Ahmad, representative from KONTAK! To date, KONTAK! has collaborated with independent art galleries and independent artists to produce three-dimension art installations for local and international exhibitions.

Timberland is also collaborating with Art Misfits to showcase a new craft that represents the millennial generation. The collaboration allows consumers who purchase the Yellow Boots the opportunity to personalize the iconic product with inspired art pieces permanently etched onto the Yellow Boots using a technique called Pyrography, which is the craft of painting with intense heat suitable for materials like genuine leather.

“We are really honoured to be part of the celebration. Coming up with the right designs that work well with the existing aesthetics of the Yellow Boots was a good challenge for us, as it drove us to explore ideas out of the ordinary. We hope that this design personalization workshop will give Yellow Boots owners a sense of pride in owning an one-of-a-kind but stylish pair of boots,” said Michelle Yeoh, representative from Art Misfits.

Timberland Malaysia Fashion Show 2013

The Timberland Team in Malaysia during the 40th Anniversary Show

Workshop Highlights

  • Timberland is providing free custom design of Timberland Yellow Boots available for all purchases of the boot from 9th to 13th October 2013. The creator, Art Misfits will be present at the Workshop on Friday, 11th October 2013 from 12.00p.m. to 3.00p.m. and on Saturday and Sunday, 12th and 13th October from 12.00p.m. to 10.00p.m.
  • The workshop also features Show and Tell areas. At the Show area, Timberland displays its Classic Yellow Boots, the 40th Anniversary Collection, the Global Limited Edition Collection and its latest Earthkeepers Heritage Collection. The Tell area on the other hand, features educational panels that tells the “Best Then, Better Now” stories, a series of Timberland’s 40 years excellence heritage and the evolution of the Yellow Boots.

The Timberland Workshop was held from 9 October – 13 October 2013 from 10am to 10pm at Centre Court, Mid Valley Megamall, Kuala Lumpur in conjunction to the Timberland 40 Years Tribute to Heritage and Craftsmanship in Malaysia.

Timberland 40 Years Anniversary of Yellow Iconic Boot

Timberland 40 Years Anniversary Yellow Iconic Boot

 

Timberland 40 Years Anniversary of Yellow Iconic Boot in Malaysia

Timberland Celebrating 40 Years Anniversary of the iconic yellow boot is going to be held on the 10th of October 2013 at the Mid Valley Center Court. The event is also themed ” A Heritage of Craftsmanship” in a tribute to the 40th anniversary of the Iconic Timberland Yellow Boot. There will also be a Timberland Fall ’13 Runway Show during the event here at Mid Valley Megamall in Kuala Lumpur, Malaysia.

135 Volunteers selected for RWMF 2013

RWMF 2013 Volunteers

135 Volunteers selected for RWMF 2013

The 16th edition of Rainforest World Music Festival 2-13 (RWMF) are welcoming 135 volunteers among the public. The volunteers will get an opportunity to gain experience, working at this annual music festival that ranked among the best 25 international festivals in the world.

The festival Secretariat received more than 400 applicants from 5 countries worldwide over the last few months. 50 will work in the Schleppers unit who will actively involve executing the logistics, technical and operational aspects on stage. The remaining volunteers will work at the Secretariat, Media Centre, Merchandise stalls, Access Control, Survey and other smaller festival segments.

“It has been a tradition of the festival, providing this platform to the volunteers among the public to gain experience in managing the event”, said Director of Corporate Communications – Sarawak Tourism Board, Madam Angelina Bateman. Adding to that, most of the applicants were received from those who highly qualified. Thus the festival depends much on their expertise and interest, she added.

Every year, RWMF is like a family ‘get-together’ when most of them return to volunteer at the festival. The commitments from the volunteers are wonderful and they are ready to help while enjoying their job at the festival. The RWMF Artistic Director, Ms Jun Lin said, “Working on a big many-layered production like the Rainforest fest is complex, hard work and 600% concentration. Having a strong and supportive team is essential. Then we all have a great festival”.

The festival provides the volunteers with complimentary entry to the festival, accommodation as well as Festival’s T-Shirt which to be worn while on duty. They will also receive a certificate of volunteering, which will make an additional reference in their biographies. The volunteers will work on shifts during 3-days event over the weekend from 28-30 June.

135 volunteers will be assigned to look after 21 bands confirmed for the RWMF this year. The bands are Rafly Wa Saja (Acheh, Indonesia), Mohsen Sharifian & The Lian Band (Iran), Nunukul Yuggera (Australia), Habadekuk (Denmark), Dizu Plaatjies & The Ibuyambo Ensemble (South Africa), Spiritual Seasons (Ukraine), Pine Leaf Boys (USA), Chet Nuneta (France), Rey Vallenato Beto Jamaica (Columbia), Kries (Croatia), Kila (Ireland), Alp Bora (Austria) and Palsandae : Korean Performing Arts (Korea).

The international bands will be joined by Sarawak and Malaysian bands like Madeeh (Bidayuh traditional root), Juk Wan Emang (nose flute of Kayan), Native Chanting (oral blessings from the various indigenous tribes of Borneo), Maya Green (Sape), Rhythm in Bronze (Gong and Gamelan), Lan E’ Tuyang (Sape and Orang Ulu dance), Sarawak Drums (percussion instruments of Sarawak) and Shangyin Chinese Chamber Music Ensemble (Chinese traditional interwoven with Sarawak flavour).

Before the RWMF, there will be the Borneo World Music Expo 2013 which is being held at Kuching’s Pullman Hotel from the 24-26 June 2013 as a build up to the main event. This is also the first time the event is being held  here where it includes conferences, workshops, networking sessions, trade fair and musical showcases. The event is targeted for musician and artists to develop new contacts and global reach.

RWMF Tickets are priced at: RM120 for adults and RM60 for children aged 3 to 12 are now available on line at www.ticketcharge.com.my. A 3-day pass for adults costing RM330 and RM160 for children aged 3 to 12 are also available. For last minute attendees, please double check your accommodations as usually all the hotels would be sold out. More details available on website at www.rwmf.net. See you at the Rainforest World Music Festival 2013 in Sarawak, Borneo.

Lazada turns one in Malaysia

Lazada 1st anniversary party Malaysia

Lazada turns one in Malaysia

Lazada, Southeast Asia’s fastest growing online department store, celebrated its first year in Malaysia with a big bash during which the media and its business partners got an exclusive look into the business, its accomplishments in 2012, and what the future looks like.

With more than 12 categories to choose from, Lazada makes shopping online a breeze in Malaysia. From tablets, cameras, home appliances, health & beauty products, sports, books to baby items, there is something for everyone.

“We are proud to say that Lazada Malaysia is currently the number one online shopping mall site in Malaysia. Almost 70 per cent of Malaysians are actively online, and more than half do their shopping on the web. Being in the e-Commerce industry we have one great advantage, and that is our access to immense data where we can analyze what the audience is looking for and present them with their desired products via online marketing channels. From this point onwards online shopping will be the way forward because of it’s the dynamic experience and massive product assortment that Lazada.com.my will continue to provide,” said Igor Pezzilli, CEO of Lazada Malaysia.

Igor Pezzilli

Igor Pezzilli, the CEO of Lazada Malaysia

“Based on these three key elements – offering a great range of products, providing an excellent shopping experience, and ensuring exceptional customer service, Lazada will inevitably attract more savvy online shoppers” commented Max Bittner, CEO of Lazada Southeast Asia at Lazada’s first birthday bash.

Maximilian Bittner, CEO of Lazada: “For a long time, the e-commerce market has been underestimated in SEA, but we did not. With a broad range of products – from consumer electronics, household goods, toys to sports equipment –, secure payment options, quick deliveries and free returns, we convince more people every day of Lazada.”

In celebration of the first anniversary, Lazada will be launching some of their key business expansion initiatives, such as the Lazada Smartphone App and other e-Commerce initiatives. Other efforts include Lazada’s partnership with Digi, one of Malaysia’s premier companies, as well as MasterCard Worldwide, which gave Lazada the opportunity to reward their base here in Malaysia and the region. The 6-month long partnership has allowed Lazada to reach out to MasterCard’s base with exceptional results.

Lazada Malaysia

Crowd at Lazada Malaysia’s 1st anniversary party

Central to its success has been the Lazada Promise campaign, which includes a commitment to deliver goods to buyers within 48 hours to 78 hours, a best price guarantee when comparing to other key retailers, and a 14-day hassle-free return policy.

What is unique about the organization is the vast bank of knowledge and learning’s that are shared across the globe. Weekly calls are organized for each team to share latest findings or best practices. This factor has also been critical for the company to gain young energetic employees who are eager to gain the ultimate ecommerce experience.

Lazada is a part of Rocket Internet, one of the world’s largest online retail groups, which has more than 10 years of experience in the e-commerce business. Rocket Internet has been credited for founding more than 100 market leading companies.

Jump on the e-commerce bandwagon and enjoy these offers now. Lazada Malaysia provides convenience for all your purchases such as free delivery, cash on delivery payment mode, varying payment methods, free return or exchange for free and most importantly, warranty from the manufacturer itself.